Privacy Policy

1. Introduction

Angler's Paradise ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at fishinghub.co.uk (the "Website"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

This Privacy Policy complies with the General Data Protection Regulation (GDPR) (EU) 2016/679 and the UK GDPR, as well as the Data Protection Act 2018. We are based in the United Kingdom and operate in accordance with UK data protection laws.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you voluntarily provide to us when you:

• Register for an account or create a profile
• Subscribe to our newsletter or mailing list
• Contact us through our contact form or email
• Participate in surveys, contests, or promotions
• Post comments, reviews, or other content on our Website
• Play our Fishing 360 game and earn FS points

This information may include:

• Name and contact information (email address, phone number, postal address)
• Username and password
• Profile information and preferences
• Game scores and achievements (FS points)
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our Website, we may automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Pages you visit and time spent on pages
• Referring website addresses
• Date and time of your visit
• Device identifiers

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect and store information. For more detailed information about our use of cookies, please see our Cookie Policy section below or refer to our separate Cookie Policy document.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our services: To operate the Website, process your requests, and provide you with access to our content, games, and features.
• To improve our services: To analyze usage patterns, understand user preferences, and enhance the functionality and user experience of our Website.
• To communicate with you: To respond to your inquiries, send you updates, newsletters, and promotional materials (with your consent), and provide customer support.
• To personalize your experience: To customize content, recommendations, and advertisements based on your interests and preferences.
• To ensure security: To detect, prevent, and address technical issues, fraud, security breaches, and other harmful activities.
• To comply with legal obligations: To fulfill our legal and regulatory requirements under UK and EU law.
• For game functionality: To track your game scores, FS points, achievements, and leaderboard rankings in our Fishing 360 game.

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for us to process your personal data for specific purposes (e.g., newsletter subscriptions, marketing communications).
• Contractual necessity: When processing is necessary for the performance of a contract with you (e.g., providing access to our services).
• Legal obligation: When processing is necessary for compliance with a legal obligation (e.g., tax records, data retention requirements).
• Legitimate interests: When processing is necessary for our legitimate interests (e.g., website security, analytics, improving services), provided these interests do not override your rights and freedoms.

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

• Hosting and cloud storage providers
• Analytics services (e.g., Google Analytics)
• Email service providers
• Payment processors (if applicable)
• Customer support services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to:

• Comply with legal obligations
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users or others
• Prevent or investigate fraud or security issues

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

6. International Data Transfers

Your information may be transferred to and processed in countries outside the UK and European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by the European Commission
• Other legally recognized transfer mechanisms

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Retention periods may vary based on:

• The type of information collected
• The purpose for which it was collected
• Legal and regulatory requirements
• Our legitimate business interests

8. Your Rights Under GDPR

If you are located in the UK or EEA, you have the following rights regarding your personal data:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): You can request deletion of your personal data under certain circumstances.
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.
• Right to Object: You can object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: If processing is based on consent, you can withdraw it at any time.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within one month (or two months for complex requests).

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Website. Cookies are small text files stored on your device when you visit a website.

Types of cookies we use:

• Essential Cookies: Necessary for the Website to function properly (e.g., authentication, security).
• Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics).
• Functional Cookies: Remember your preferences and settings.
• Advertising Cookies: Used to deliver relevant advertisements (if applicable).

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Website.

10. Children's Privacy

Our Website is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

11. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

12. Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party websites you visit.

13. Marketing Communications

With your consent, we may send you marketing communications about our services, promotions, and updates. You can opt-out of receiving marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at [email protected]
• Updating your preferences in your account settings (if available)

Please note that even if you opt-out of marketing communications, we may still send you important transactional or administrative messages related to your account or our services.

14. Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will:

• Notify the relevant supervisory authority (ICO) within 72 hours of becoming aware of the breach
• Inform affected individuals without undue delay if the breach is likely to result in a high risk to their rights and freedoms
• Provide clear information about the nature of the breach, likely consequences, and measures taken to address it

We maintain comprehensive security measures to prevent data breaches and regularly review and update our security practices.

15. Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that produces legal effects or significantly affects you. If we implement such processes in the future, we will:

• Inform you about the logic involved and the significance of the processing
• Provide you with the right to object to such processing
• Obtain your explicit consent where required

Any automated processing we currently perform (such as content recommendations) does not produce legal effects or significantly affect you.

16. Special Categories of Personal Data

We do not intentionally collect "special categories" of personal data (sensitive data) such as:

• Racial or ethnic origin
• Political opinions
• Religious or philosophical beliefs
• Biometric data
• Health data
• Sexual orientation

If you voluntarily provide such information (e.g., in comments or user-generated content), you consent to our processing of that information. We will only process special category data with your explicit consent or as required by law.

17. Third-Party Data Processors

We use the following categories of third-party processors:

• Cloud Hosting Providers: For website hosting and data storage
• Analytics Services: Google Analytics for website usage analysis
• Email Service Providers: For sending transactional and marketing emails
• Payment Processors: If applicable, for processing payments
• Content Delivery Networks (CDN): For fast content delivery
• Customer Support Platforms: For managing customer inquiries

All third-party processors are contractually bound to:

• Process data only as instructed by us
• Implement appropriate security measures
• Comply with GDPR and UK data protection laws
• Not use your data for their own purposes

18. Your Responsibilities

You are responsible for:

• Providing accurate and up-to-date information
• Keeping your account credentials secure and confidential
• Notifying us immediately of any unauthorized access to your account
• Complying with applicable laws when using our services
• Respecting the privacy of other users

We are not responsible for any loss or damage arising from your failure to comply with these responsibilities.

19. Data Subject Access Requests (DSAR)

You have the right to request a copy of all personal data we hold about you. To make a Data Subject Access Request:

• Send your request to [email protected]
• Include proof of identity to verify your request
• Specify the information you wish to receive

We will respond to your request within one month (or two months for complex requests). We may charge a reasonable fee if requests are manifestly unfounded or excessive.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending you an email notification (if you have provided your email address)
• Displaying a prominent notice on our Website

Material changes will be effective 30 days after notification. Your continued use of the Website after any changes constitutes acceptance of the updated Privacy Policy. If you do not agree with the changes, you may stop using our services and request deletion of your data.

Version History:

• Version 1.0 - November 2025: Initial Privacy Policy

14. Contact Us

You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), if you believe your data protection rights have been violated:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113